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When do your customers search?

Choose an industry and see the year ahead: when customers are looking, when your ads should start, which days you need to change your opening hours and which campaigns are worth running.

Your industry

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ROOFING AND BUILDING · OCT 2026 – SEP 2027

The year at a glance

Add the whole year to your calendar
Row OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Season, based on our experience Normal Low Low Normal Normal Peak Peak Peak Normal Low Peak Peak
Ads Reduce Startsearch: roof replacement Increasebudget Full speed Full speed Full speed Reduce Startsearch: autumn jobs Full speed
Public holidays 31/10All Saints 24–26/12Christmas 1/1 · 6/1New Year, Epiphany 26–29/3Easter 6–7/5Ascension + bridge day 25/6Midsummer
Campaign opportunities Book the springhome visit ROT reminderhow it works Before winterroof and facade
  1. OCT
    Season: Normal Reduce 31/10 All Saints
  2. NOV
    Season: Low
  3. DEC
    Season: Low 24–26/12 Christmas
  4. JAN
    Season: Normal Start: roof replacement 1/1 · 6/1 New Year, Epiphany
  5. FEB
    Season: Normal Increase: budget Book the spring
  6. MAR
    Season: Peak Full speed 26–29/3 Easter
  7. APR
    Season: Peak Full speed
  8. MAY
    Season: Peak Full speed 6–7/5 Ascension + bridge day ROT reminder
  9. JUN
    Season: Normal Reduce 25/6 Midsummer
  10. JUL
    Season: Low
  11. AUG
    Season: Peak Start: autumn jobs
  12. SEP
    Season: Peak Full speed Before winter
  • Season, based on our experience
  • Ads
  • Public holidays and bridge days
  • Campaign dates

The season is based on Skale’s experience of the industry.

Next 90 days

Your next steps

  1. 31OCT
    Public holiday · Saturday

    All Saints’ Day

    Are you closed, or on shorter hours? Update your Google profile at least a week before.

    ”We are closed on All Saints’ Day. We are back on Monday 2 November.”

    Open Google Business Profile (opens in a new tab)

  2. 24DEC
    Public holidays

    Christmas and New Year

    Christmas Eve to New Year’s Day. Update your opening hours and say when you are back.

    ”We are closed over Christmas and New Year and are back on Monday 4 January. Merry Christmas!”

    Open Google Business Profile (opens in a new tab)

  3. 4JAN
    Ads

    Start the search ads for the spring’s roofing and building jobs

    Many people plan their spring renovation as early as January. If you show up when they compare, you get to choose jobs instead of chasing them.

Good to know about your industry

Spring is planned in winter

  • Customers compare quotes long before the job is to be done.
  • After the holidays comes a second peak, for jobs that need to be finished before winter.
  • Before and after photos from real jobs convince more than text.

Reminders

Forget nothing all year

Add the calendar to your own calendar and you get a reminder a week before each public holiday and each ad start.

webcal://www.skale.se/wp-json/skale/v1/verktyg/kalender.ics?b=tak-bygg&sprak=en

Apple Calendar Add to Google Calendar (opens in a new tab) Outlook (opens in a new tab)

Rather have us handle it?

We start your ads on time

We follow the calendar for you and move the budget to where your customers are, every week.

Tell me more

Talk to a human

Rather have us plan it for you?

The calendar shows when. If you’d like help with the ads and the posts, talk to us directly.

Viktor ÅkerlundSkale · direct, no switchboard

040-620 84 25
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