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When do your customers search?

Choose an industry and see the year ahead: when customers are looking, when your ads should start, which days you need to change your opening hours and which campaigns are worth running.

Your industry

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POOL AND GARDEN · OCT 2026 – SEP 2027

The year at a glance

Add the whole year to your calendar
Row OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Season, based on our experience Low Low Low Normal Normal Peak Peak Peak Peak Normal Normal Normal
Ads Startsearch: pool building Increasebudget Full speed Full speed Full speed Reduce Startsearch: pool service Closing
Public holidays 31/10All Saints 24–26/12Christmas 1/1 · 6/1New Year, Epiphany 26–29/3Easter 6–7/5Ascension + bridge day 25/6Midsummer
Campaign opportunities Book for springpre-order Plan the poolguide + quote Season startservice Autumn closingbook now
  1. OCT
    Season: Low 31/10 All Saints
  2. NOV
    Season: Low Book for spring
  3. DEC
    Season: Low 24–26/12 Christmas
  4. JAN
    Season: Normal Start: pool building 1/1 · 6/1 New Year, Epiphany Plan the pool
  5. FEB
    Season: Normal Increase: budget
  6. MAR
    Season: Peak Full speed 26–29/3 Easter
  7. APR
    Season: Peak Full speed Season start
  8. MAY
    Season: Peak Full speed 6–7/5 Ascension + bridge day
  9. JUN
    Season: Peak Reduce 25/6 Midsummer
  10. JUL
    Season: Normal
  11. AUG
    Season: Normal Start: pool service Autumn closing
  12. SEP
    Season: Normal Closing
  • Season, based on our experience
  • Ads
  • Public holidays and bridge days
  • Campaign dates

The season is based on Skale’s experience of the industry.

Next 90 days

Your next steps

  1. 31OCT
    Public holiday · Saturday

    All Saints’ Day

    Are you closed, or on shorter hours? Update your Google profile at least a week before.

    ”We are closed on All Saints’ Day. We are back on Monday 2 November.”

    Open Google Business Profile (opens in a new tab)

  2. 2NOV
    Campaign

    Offer the spring installation now

    Many people make up their minds over the winter. A pre-order or early booking fills your spring before the competition wakes up.

  3. 24DEC
    Public holidays

    Christmas and New Year

    Christmas Eve to New Year’s Day. Update your opening hours and say when you are back.

    ”We are closed over Christmas and New Year and are back on Monday 4 January. Merry Christmas!”

    Open Google Business Profile (opens in a new tab)

  4. 4JAN
    Ads

    Start the search ads for pool building

    Searches start to rise in January and peak in spring. Whoever shows up early gets the first enquiries for quotes.

  5. 18JAN
    Campaign

    Help customers plan the pool

    A simple guide to choosing a pool and a clear route to a quote. Customers are comparing now and choose whoever explains best.

    ”Dreaming of a pool for the summer? We are planning the spring projects now. Book a home visit and we will go through what suits your garden.”

Good to know about your industry

The pool is sold in winter and built in spring

  • Customers compare quotes from January to March.
  • Service and closing give a second peak in August and September.
  • Photos of finished pools sell more than text, so save them over the summer.

Reminders

Forget nothing all year

Add the calendar to your own calendar and you get a reminder a week before each public holiday and each ad start.

webcal://www.skale.se/wp-json/skale/v1/verktyg/kalender.ics?b=pool-tradgard&sprak=en

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We start your ads on time

We follow the calendar for you and move the budget to where your customers are, every week.

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Talk to a human

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The calendar shows when. If you’d like help with the ads and the posts, talk to us directly.

Viktor ÅkerlundSkale · direct, no switchboard

040-620 84 25
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