Book a call
SvenskaEnglish

Beta

When do your customers search?

Choose an industry and see the year ahead: when customers are looking, when your ads should start, which days you need to change your opening hours and which campaigns are worth running.

Your industry

The calendar is new. Missing something? Get in touch

GARAGE AND CAR REPAIR · OCT 2026 – SEP 2027

The year at a glance

Add the whole year to your calendar
Row OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Season, based on our experience Peak Peak Normal Normal Normal Normal Peak Normal Normal Low Normal Normal
Ads Full speedtyre changes Full speedtyre changes Reduce Startsearch: summer tyres Full speedtyre changes Reduce Shortservice before the holidays Startsearch: winter tyres
Public holidays 31/10All Saints 24–26/12Christmas 1/1 · 6/1New Year, Epiphany 26–29/3Easter 6–7/5Ascension + bridge day 25/6Midsummer
Campaign opportunities Book a tyre changebefore the rush Servicebefore the holidays Book a tyre changewinter tyres
  1. OCT
    Season: Peak Full speed: tyre changes 31/10 All Saints
  2. NOV
    Season: Peak Full speed: tyre changes
  3. DEC
    Season: Normal Reduce 24–26/12 Christmas
  4. JAN
    Season: Normal 1/1 · 6/1 New Year, Epiphany
  5. FEB
    Season: Normal
  6. MAR
    Season: Normal Start: summer tyres 26–29/3 Easter Book a tyre change
  7. APR
    Season: Peak Full speed: tyre changes
  8. MAY
    Season: Normal Reduce 6–7/5 Ascension + bridge day
  9. JUN
    Season: Normal Short: service before the holidays 25/6 Midsummer Service
  10. JUL
    Season: Low
  11. AUG
    Season: Normal
  12. SEP
    Season: Normal Start: winter tyres Book a tyre change
  • Season, based on our experience
  • Ads
  • Public holidays and bridge days
  • Campaign dates

The season is based on Skale’s experience of the industry.

Next 90 days

Your next steps

  1. 31OCT
    Public holiday · Saturday

    All Saints’ Day

    Are you closed, or on shorter hours? Update your Google profile at least a week before.

    ”We are closed on All Saints’ Day. We are back on Monday 2 November.”

    Open Google Business Profile (opens in a new tab)

  2. 24DEC
    Public holidays

    Christmas and New Year

    Christmas Eve to New Year’s Day. Update your opening hours and say when you are back.

    ”We are closed over Christmas and New Year and are back on Monday 4 January. Merry Christmas!”

    Open Google Business Profile (opens in a new tab)

Good to know about your industry

The tyre change is decided in the weeks before

  • Whoever shows up before the rush gets the bookings. During the rush, everyone is fully booked.
  • Service before the holidays is a second peak in June.
  • Free slots and simple online booking beat a phone queue.

Reminders

Forget nothing all year

Add the calendar to your own calendar and you get a reminder a week before each public holiday and each ad start.

webcal://www.skale.se/wp-json/skale/v1/verktyg/kalender.ics?b=bilverkstad&sprak=en

Apple Calendar Add to Google Calendar (opens in a new tab) Outlook (opens in a new tab)

Rather have us handle it?

We start your ads on time

We follow the calendar for you and move the budget to where your customers are, every week.

Tell me more

Talk to a human

Rather have us plan it for you?

The calendar shows when. If you’d like help with the ads and the posts, talk to us directly.

Viktor ÅkerlundSkale · direct, no switchboard

040-620 84 25
Book a call Write to us