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When do your customers search?

Choose an industry and see the year ahead: when customers are looking, when your ads should start, which days you need to change your opening hours and which campaigns are worth running.

Your industry

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RESTAURANT AND CAFÉ · OCT 2026 – SEP 2027

The year at a glance

Add the whole year to your calendar
Row OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Season, based on our experience Normal Normal Peak Low Normal Normal Normal Peak Peak Peak Peak Normal
Ads Full speedChristmas buffet Full speedChristmas buffet ShortValentine’s Day Startoutdoor seating Full speed Full speed Full speed StartChristmas buffet
Public holidays 31/10All Saints 24–26/12Christmas 1/1 · 6/1New Year, Epiphany 26–29/3Easter 6–7/5Ascension + bridge day 25/6Midsummer
Campaign opportunities Father’s Day (Sweden) Valentine’s Daydinner Mother’s Day (Sweden)brunch Christmas buffetbook now
  1. OCT
    Season: Normal Full speed: Christmas buffet 31/10 All Saints
  2. NOV
    Season: Normal Full speed: Christmas buffet Father’s Day (Sweden)
  3. DEC
    Season: Peak 24–26/12 Christmas
  4. JAN
    Season: Low 1/1 · 6/1 New Year, Epiphany
  5. FEB
    Season: Normal Short: Valentine’s Day Valentine’s Day
  6. MAR
    Season: Normal 26–29/3 Easter
  7. APR
    Season: Normal Start: outdoor seating
  8. MAY
    Season: Peak Full speed 6–7/5 Ascension + bridge day Mother’s Day (Sweden)
  9. JUN
    Season: Peak Full speed 25/6 Midsummer
  10. JUL
    Season: Peak Full speed
  11. AUG
    Season: Peak
  12. SEP
    Season: Normal Start: Christmas buffet Christmas buffet
  • Season, based on our experience
  • Ads
  • Public holidays and bridge days
  • Campaign dates

The season is based on Skale’s experience of the industry.

Next 90 days

Your next steps

  1. 31OCT
    Public holiday · Saturday

    All Saints’ Day

    Are you open, or do you have different hours? Update your Google profile at least a week before, so customers find the right information.

    ”We are open over All Saints’ Day. Our opening hours are on Google and on our website. Welcome!”

    Open Google Business Profile (opens in a new tab)

  2. 8NOV
    Campaign

    Father’s Day (Sweden)

    A Sunday dinner or brunch for dad. Send a reminder the week before.

    ”Father’s Day is Sunday 8 November. Treat dad to dinner with us. Book a table.”

  3. 24DEC
    Public holidays

    Christmas and New Year

    Are you open, or do you have different hours? Update your Google profile at least a week before, so customers find the right information.

    ”We are open over Christmas and New Year. Our opening hours are on Google and on our website. Welcome!”

    Open Google Business Profile (opens in a new tab)

Good to know about your industry

The Christmas buffet is booked while it is warm outside

  • The big Christmas buffet parties book as early as September and October.
  • The outdoor seating is decided by what people find on the map when they search.
  • Update your opening hours on Google before every public holiday, otherwise people call in vain.

Reminders

Forget nothing all year

Add the calendar to your own calendar and you get a reminder a week before each public holiday and each ad start.

webcal://www.skale.se/wp-json/skale/v1/verktyg/kalender.ics?b=restaurang-cafe&sprak=en

Apple Calendar Add to Google Calendar (opens in a new tab) Outlook (opens in a new tab)

Rather have us handle it?

We start your ads on time

We follow the calendar for you and move the budget to where your customers are, every week.

Tell me more

Talk to a human

Rather have us plan it for you?

The calendar shows when. If you’d like help with the ads and the posts, talk to us directly.

Viktor ÅkerlundSkale · direct, no switchboard

040-620 84 25
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