In the feed before they search.
Instagram and Facebook ads that create demand, fill your calendar and reach the right people in the right area.
- 45+ enquiries a month for 08 Pool & Entreprenad
- 0 % of your ad spend as commission. Our fee is fixed.
- 5–10 working days to the first ad, once access and material are ready
- 5/5 rating on Google
How it works
Be seen before they start looking.
Instagram and Facebook are where you create demand. The right image, in the right feed, in front of people who didn’t know they needed you. Until now.
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In the feed
Images and video where people already scroll, shown to people who look like your best customers.
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Stories and Reels
Full screen, sound and motion. The format that stops the scroll.
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Enquiries right in the app
Two taps and it lands in SkaleFlow. We remind the people who almost got in touch.
What’s included
Everything from idea to booking.
Fixed fee, no percentageOur fee is fixed, never a percentage of your ad spend. We have no reason to push your budget up, only to make it go further.
- Audiences that buyWe build audiences from your best customers, their interests and your area.
- Ad visuals and videoWe create images, Reels and Stories that stop the scroll.
- Copy that sellsShort, direct messages, tested against each other.
- Meta Pixel and Conversions APITracking of bookings and enquiries that respects each visitor’s cookie choices.
- RetargetingWe reach the people who nearly booked, with the right reminder.
- A/B testingWe test images, copy and audiences, and let the numbers decide.
- SkaleFlow includedYou mark which leads were good. Meta finds more like them.
- Reports in plain EnglishEvery month: what the ads cost and what they brought in.
Included · our own system
We teach your ads what a good customer looks like.
Clicks are cheap. Good customers aren’t. With SkaleFlow, our own system, you tell Google and Meta which enquiries actually turned into business.
- Drag and dropMark each enquiry as qualified or not, right in your browser.
- The ads learnGoogle and Meta find out who became a real customer.
- More of the right kindYour budget is steered towards people who look like your best customers.
Case studies
How it went for 08 Pool & Entreprenad.
08 Pool & Entreprenad
A brand-new contracting business with no website, no advertising and not a single visible channel. That’s where it started. Here’s how we built marketing that delivers enquiries every week.
- enquiries a month
- 45+
- new customers in the first month
- 12
“Good at what they do, reasonably priced, and incredibly responsive and committed. They feel more like colleagues than an outside supplier. Highly recommended.”
Translated from Swedish
Pricing
Two parts. No surprises.
You pay our fee and your ad spend, always kept separate. The fee is fixed and never a percentage of spend, so you can see exactly where every krona goes.
Work out your costsfrom SEK 10,000/month excl. VAT
Audiences, ad creative, weekly optimisation, SkaleFlow and a monthly report.
At least SEK 6,000/month
Paid directly to Meta, never through us. You choose the level and can raise, lower or pause it whenever you like.
FAQ
Meta Ads, answered.
Instagram or Facebook: which suits us?
Often both. The ads run in the same system and we let the budget go where it performs best. Instagram tends to suit younger audiences and visual products.
Do we need our own images and video?
No. We can create all the material, but your own everyday photos often work best. We’ll help you choose and edit them.
How much ad spend do we need?
At least SEK 6,000 a month on top of our fee. What matters is that the budget is big enough for Meta to learn.
Do Meta Ads work for B2B?
Yes, especially for building awareness and reaching local decision-makers. For immediate demand, Google is often the better choice.
How do you measure results under cookie rules?
We use Meta Pixel and the Conversions API, and tracking follows each visitor’s cookie choices. In SkaleFlow you also mark which enquiries became customers, so the ads can learn from them.
Can’t find the answer?
Ask Viktor directly
Better together
Meta creates demand. Google captures it.
Most purchases start with someone seeing you and end with them searching for you. Run both channels, with SkaleFlow in between, and you know which one won the sale.
The customer journey: someone sees your ad on Instagram, later searches on Google and clicks your ad, and it becomes an enquiry in SkaleFlow.
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1 · Meta (you are here)
Sees you in their feed
Before the need is even there. You become a name they recognise.
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2 · Google
Searches when the need arises
You’re at the top, and the name already feels familiar.
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3 · SkaleFlow
Becomes an enquiry
You see the whole journey, and both channels learn from the result.
Taking on new projects
Ready to scale?
Tell me what you have in mind and I’ll get back to you. No sales pitch, just an honest conversation about what would make a difference.
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