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When do your customers search?

Choose an industry and see the year ahead: when customers are looking, when your ads should start, which days you need to change your opening hours and which campaigns are worth running.

Your industry

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HAIR AND BEAUTY · OCT 2026 – SEP 2027

The year at a glance

Add the whole year to your calendar
Row OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Season, based on our experience Normal Peak Peak Low Normal Normal Normal Peak Peak Low Normal Normal
Ads Full speedChristmas bookings Fill gapslast slots ShortValentine’s Day Startgraduation, weddings Full speed Full speed Startback to school
Public holidays 31/10All Saints 24–26/12Christmas 1/1 · 6/1New Year, Epiphany 26–29/3Easter 6–7/5Ascension + bridge day 25/6Midsummer
Campaign opportunities Gift cardsfor Christmas Valentine’s Day Graduationand weddingsMother’s Day (Sweden)
  1. OCT
    Season: Normal 31/10 All Saints
  2. NOV
    Season: Peak Full speed: Christmas bookings Gift cards
  3. DEC
    Season: Peak Fill gaps: last slots 24–26/12 Christmas
  4. JAN
    Season: Low 1/1 · 6/1 New Year, Epiphany
  5. FEB
    Season: Normal Short: Valentine’s Day Valentine’s Day
  6. MAR
    Season: Normal 26–29/3 Easter
  7. APR
    Season: Normal Start: graduation, weddings
  8. MAY
    Season: Peak Full speed 6–7/5 Ascension + bridge day Graduation Mother’s Day (Sweden)
  9. JUN
    Season: Peak Full speed 25/6 Midsummer
  10. JUL
    Season: Low
  11. AUG
    Season: Normal Start: back to school
  12. SEP
    Season: Normal
  • Season, based on our experience
  • Ads
  • Public holidays and bridge days
  • Campaign dates

The season is based on Skale’s experience of the industry.

Next 90 days

Your next steps

  1. 31OCT
    Public holiday · Saturday

    All Saints’ Day

    Are you closed, or on shorter hours? Update your Google profile at least a week before.

    ”We are closed on All Saints’ Day. We are back on Monday 2 November.”

    Open Google Business Profile (opens in a new tab)

  2. 2NOV
    Ads

    Start the ads for Christmas bookings

    Many people book their Christmas hairstyle as early as November, and December fills up fast. If you show up now, you sell the best slots.

  3. 23NOV
    Campaign

    Gift cards instead of discounts

    Black Week is full of discounts. A Christmas gift card sells better for a salon and does not lower your price.

    ”Looking for a Christmas present? A gift card from us suits everyone. Buy in the salon or give us a call.”

  4. 24DEC
    Public holidays

    Christmas and New Year

    Christmas Eve to New Year’s Day. Update your opening hours and say when you are back.

    ”We are closed over Christmas and New Year and are back on Monday 4 January. Merry Christmas!”

    Open Google Business Profile (opens in a new tab)

Good to know about your industry

December is filled in November

  • Christmas bookings start early. Advertise from the beginning of November.
  • Graduation and weddings make May and June the second peak of the year.
  • Before and after photos are what get the most people to book.

Reminders

Forget nothing all year

Add the calendar to your own calendar and you get a reminder a week before each public holiday and each ad start.

webcal://www.skale.se/wp-json/skale/v1/verktyg/kalender.ics?b=frisor-skonhet&sprak=en

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We start your ads on time

We follow the calendar for you and move the budget to where your customers are, every week.

Tell me more

Talk to a human

Rather have us plan it for you?

The calendar shows when. If you’d like help with the ads and the posts, talk to us directly.

Viktor ÅkerlundSkale · direct, no switchboard

040-620 84 25
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