Insights.

Straight answers on websites, SEO, ads and systems. Written for business owners, not developers.

Featured guides

How much does a business website cost in 2026?Websites · 8 min
How much does Facebook advertising cost?Marketing · 4 min
How does Google Ads work?Marketing · 5 min
How much does it cost to advertise on Google Ads?Marketing · 4 min

Topics

Choose a topic.

Four topics: the same four things we help businesses with every day.

2 guides

Websites

Everything from what a website costs to how to make it sell.
- How much does a business website cost in 2026?
- Shopify or WordPress – which suits your business?
All about websites
4 guides

SEO

How customers find you on Google, locally and across Sweden.
All about SEO
5 guides

Marketing

Google and Meta ads that win customers, not just clicks.
All about marketing
Systems

Smart systems and plugins that save time every day.

Guides on systems are coming soon.
About the service

All guides

Browse everything.

Our guides are written in Swedish. Your browser can translate them, or ask us and we’ll answer in English.

Guide

Marketing

How much does Facebook advertising cost?

You decide what your Facebook advertising costs. What matters is how much you get for your money. Here we explain how the price is set, what budget makes sense and what it costs to have someone manage it for you.

4 min read
Guide

Marketing

How does Google Ads work?

Google Ads is Google's advertising system. It lets you appear at the top when someone searches for what you sell, and you only pay when someone clicks. Here are the basics, without the jargon. Google Ads used to be called Google AdWords, so it's the same thing.

5 min read
Guide

Marketing

How much does it cost to advertise on Google Ads?

You don't pay to appear on Google Ads, you pay when someone clicks. Here we explain how the price is set, what budget makes sense and what it costs to have someone manage your ads.

4 min read
Guide

Websites

How much does a business website cost in 2026?

Landing page, business website or online shop: what affects the price and what you should insist on.

8 min read
Guide

SEO

SEO guide 2026: how businesses build profitable visibility on Google

A 2026 SEO guide for businesses: technical SEO, keyword research, on-page, content, links, local SEO and how to measure what works.

22 min read
Guide

SEO

Keyword research

How to do keyword research that leads to decisions, step by step.

9 min read
Guide

SEO

Technical SEO

Learn how technical SEO works and what to prioritise. A guide to crawling, indexing, canonicals, redirects, Core Web Vitals and technical SEO audits.

15 min read
Guide

SEO

How much does SEO cost?

How much does SEO cost? See current price levels, what different SEO budgets will cover and how to decide which investment is right for your company.

20 min read
Guide

Marketing

Image sizes for your brand – a complete guide for social media and online ads

Get your images to the right size. This guide gives the exact dimensions, file formats and upload requirements for profile and cover images on Facebook, Instagram, Google Ads and more, so your brand always looks sharp and professional.

5 min read
Guide

Marketing

An introduction to Facebook advertising

A basic introduction to Facebook advertising. Learn how it works, why it is effective and how to get started.

4 min read
Guide

Websites

Shopify or WordPress – which suits your business?

Choosing the right platform for your online shop is crucial to your success online. Two of the leading options are Shopify and WordPress. Here is how they compare, so you can make an informed decision.

10 min read