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When do your customers search?

Choose an industry and see the year ahead: when customers are looking, when your ads should start, which days you need to change your opening hours and which campaigns are worth running.

Your industry

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CLINIC AND HEALTHCARE · OCT 2026 – SEP 2027

The year at a glance

Add the whole year to your calendar
Row OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Season, based on our experience Peak Normal Low Peak Normal Normal Normal Normal Normal Low Normal Peak
Ads Full speed Pause Full speednew year Normal Reduce Startautumn Full speed
Public holidays 31/10All Saints 24–26/12Christmas 1/1 · 6/1New Year, Epiphany 26–29/3Easter 6–7/5Ascension + bridge day 25/6Midsummer
Campaign opportunities New yearbook an appointment Before the holidayslast slots Autumnget started
  1. OCT
    Season: Peak Full speed 31/10 All Saints
  2. NOV
    Season: Normal
  3. DEC
    Season: Low Pause 24–26/12 Christmas
  4. JAN
    Season: Peak Full speed: new year 1/1 · 6/1 New Year, Epiphany New year
  5. FEB
    Season: Normal Normal
  6. MAR
    Season: Normal 26–29/3 Easter
  7. APR
    Season: Normal
  8. MAY
    Season: Normal 6–7/5 Ascension + bridge day
  9. JUN
    Season: Normal Reduce 25/6 Midsummer Before the holidays
  10. JUL
    Season: Low
  11. AUG
    Season: Normal Start: autumn
  12. SEP
    Season: Peak Full speed Autumn
  • Season, based on our experience
  • Ads
  • Public holidays and bridge days
  • Campaign dates

The season is based on Skale’s experience of the industry.

Next 90 days

Your next steps

  1. 31OCT
    Public holiday · Saturday

    All Saints’ Day

    Are you closed, or on shorter hours? Update your Google profile at least a week before.

    ”We are closed on All Saints’ Day. We are back on Monday 2 November.”

    Open Google Business Profile (opens in a new tab)

  2. 24DEC
    Public holidays

    Christmas and New Year

    Christmas Eve to New Year’s Day. Update your opening hours and say when you are back.

    ”We are closed over Christmas and New Year and are back on Monday 4 January. Merry Christmas!”

    Open Google Business Profile (opens in a new tab)

  3. 4JAN
    Campaign

    Remind people to book an appointment at the start of the year

    Many people take charge of their health in January. Make it easy to book and show your free slots.

    ”A new year is a good moment to look after yourself. We have free slots in January. Book directly on our website or give us a call.”

Good to know about your industry

January and the autumn are your months

  • Many people take charge of their health at the start of the year and after the holidays.
  • Free slots that show up on Google and on your website fill the gaps.
  • A calm, reassuring tone works better than special offers in healthcare.

Reminders

Forget nothing all year

Add the calendar to your own calendar and you get a reminder a week before each public holiday and each ad start.

webcal://www.skale.se/wp-json/skale/v1/verktyg/kalender.ics?b=klinik-vard&sprak=en

Apple Calendar Add to Google Calendar (opens in a new tab) Outlook (opens in a new tab)

Rather have us handle it?

We start your ads on time

We follow the calendar for you and move the budget to where your customers are, every week.

Tell me more

Talk to a human

Rather have us plan it for you?

The calendar shows when. If you’d like help with the ads and the posts, talk to us directly.

Viktor ÅkerlundSkale · direct, no switchboard

040-620 84 25
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