Kamin & Skorstensskyddaren: website, SEO and advertising
+83% more clicks from Google.
- +83%more clicks from Google per week
- Page 1Average position on Google improved from 13.0 to 8.2
- Top 3for “skorstenshuv” (chimney cowl), their most important keyword
Source: Google Search Console, July–October 2026.
About the project
People search for a chimney cowl. Now they find Kamin & Skorstensskyddaren.
The challenge
Up against the big chains
Chimney cowls are sold by Byggmax, Jula and Biltema. Kamin & Skorstensskyddaren in Halmstad make theirs to measure, but ranked too far down on Google. And to find out the price, customers had to send an enquiry and wait for a quote.
The solution
From website to advert
We built the entire website, run their SEO and their advertising on Google and Facebook, and created a landing page where customers enter their measurements, see the cowl in 3D and get the price instantly.
The result
From page 2 to page 1
Clicks from Google rose by 83% and the average position improved from 13.0 to 8.2. They rank in the top 3 for “skorstenshuv”, and they appear even when customers search for the chains by name.
What we built
A 3D configurator for chimney cowls.
Customers enter their measurements and see their own cowl in 3D. Change the size, rotate it, open the lid and switch colours. The price updates instantly.
- Size, colour and price in one view, including VAT and bird guard
- Drawn in custom code without heavy 3D libraries, so the page loads fast
- A measuring guide with video for anyone unsure of their measurements
- Connected to their existing form, so Google Ads and Tag Manager tracking works as before
Visibility
At the top of Google when customers search.
The Swedish searches that lead to business, and where Kamin & Skorstensskyddaren rank on Google today.
- 157keywords in the top 3
- 460keywords on page 1
- skorstenshuvPosition 2.3
- kamin halmstadPosition 2.2
- kaminer halmstadPosition 2.2
- väderskydd skorstenPosition 3.2
- skorstenshuv byggmaxPosition 5.3
SEO
Can your customers find you?
Customers compare you with the big chains before they get in touch. We make sure you show up on Google, and that your site does the work once they click.
Viktor usually replies within a working day.
100/100in Google’s test
0.4 sload time on desktop
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