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Source: Google Search Console
The site appears for 549 different search terms, 144 of them on Google’s first page and 57 in the top 3.
Organic clicks up 2.5 times and impressions up 1.9 times, comparing the first two weeks with the latest two.
The challenge
Vaccincenter Varvet moved from Praktikertjänst to running independently, and needed to build an online presence from scratch. It offers a wide range of vaccinations, certificates and health checks, and visitors needed to find the right vaccine, price and booking route fast. The advertising also had to comply with Google’s rules for healthcare ads.
The solution
We took on the whole job. A new website with a clear structure for vaccinations, travel vaccines, routine immunisations, certificates and health checks, plus dedicated pages for individual vaccines and searches. A content series, Varvet guidar, brings together guides and advice. Clear routes lead to booking and drop-in, and Google Ads run continuously with their own landing pages, for local visibility in Malmö.
The result
Since launching in July 2026, organic visibility on Google has grown steadily, and searches near the clinic bring top rankings. The structure makes it easy to keep building with new guides, vaccination pages and campaigns.
Rated 5 out of 5.
“I’m extremely happy with the help I’ve had from Skale in setting up my business, Vaccincenter Varvet. (…) They have been committed, responsive and have truly understood what I want my business to convey. (…) I’m so glad I chose Skale, and I can warmly recommend them to other business owners who want to take their company to the next level!”
Translated from Swedish
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