Grillshopen: webshop, SEO and marketing
From zero to SEK 250,000 in two months.
- 250,000+SEKin sales in the first two months, from zero
- 10xmore clicks from Google per week, from 11 to 120
- Position 1for "grillbutik göteborg" and "grill butik göteborg"
Source: Grillshopen's sales in Shopify, June–July 2026, and Google Search Console, 1 March–13 July 2026.
About the project
A webshop that sells, even when nobody is working.
The challenge
Great products, no online sales
Grillshopen sells PanGourmet, cast-iron griddles for outdoor cooking, and the accessories that go with them. The products were there, but nothing was selling online.
The solution
New webshop, Google Ads and SEO
We built a new webshop in Shopify with product pages that sell, bundle prices and a smooth checkout, and launched Google Ads and the SEO work at the same time.
The result
A quarter of a million in two months
In June and July the webshop sold over SEK 250,000. Clicks from Google rose from 11 to 120 a week, and Grillshopen ranks first when people search for a barbecue shop in Gothenburg.
What we built
Product pages that sell more per order.
Every product page shows what customers need to make up their minds, and makes it easy to buy the whole bundle in one go.
- Popular bundles with 10% off, right on the product page
- Specifications with icons: diameter, volume, output, weight and number of people
- Klarna, Apple Pay and Google Pay at checkout
- FAQs and technical facts on every product
Visibility
Where customers look for barbecues.
The Swedish searches that lead to sales, and where Grillshopen ranks on Google.
- 91keywords in the top 3
- 481keywords on page 1
- grill butik göteborgPosition 1.4
- grillbutik göteborgPosition 1.8
- thermopro tp19Position 3.7
- pangourmet 85Position 7.2
- gasolregulator 50 mbarPosition 7.4
Review
"I've had great help with both building the website and regular check-ins. Very good communication with Viktor, who understands my business. I warmly recommend them."
Marketing
Is your webshop selling while you're off?
We build the webshop, run the ads and the SEO, and track everything all the way to the sale, so you can see what each channel brings in.
Viktor usually replies within a working day.
+83%clicks from Google
Top 3for skorstenshuv
Next case study · Website, SEO and marketing
Kamin & Skorstensskyddaren
From page 2 to page 1