Ads that win customers, not just clicks.

We run your ads on Google, Facebook and Instagram for companies across Sweden. Every month you see what they delivered, in enquiries and in kronor.

  • 0 % of your ad spend as commission. Our fee is fixed.
  • 5–10 working days to the first ad, once access and material are ready
  • 50+ clients across Sweden
  • 5/5 rating on Google

Channel

Where to be seen?

Google Ads

For businesses that want to be seen when customers are already searching. Search ads bring in enquiries fast, even on a small budget.

  • Keywords and ads for what you sell
  • Ads in search results and on the map
  • Call and form tracking
  • Weekly optimisation
Pricing
Fee from SEK 10,000/month + ad spend
Live in
First ad usually live within 5–10 working days

What’s included

Everything from ad to report.

You don’t need to learn the ad platforms. All of this is included when we run your ads.

Ads that sell

We write the copy, create the visuals and test several versions to see which performs best.

We track real business

Not just clicks. We follow every call and enquiry that comes from your ads.

The right audience

Your ads reach people who could become customers, in the areas you serve.

Weekly optimisation

Budget moves to wherever it brings in the most enquiries.

Reports in plain English

Every month you see what the ads cost and what they delivered.

  • Google Ads
  • Meta Ads
  • Call and form tracking
  • Ad visuals and copy
  • A/B testing
  • Monthly review

Case studies

Campaigns that delivered.

  • Website, SEO and marketing

    Grillshopen

    How Grillshopen went from no online sales to over SEK 250,000 in two months with a new Shopify webshop, Google Ads and SEO.

    in sales in the first two months
    250,000+SEK
    for "grillbutik göteborg"
    Position 1
    Read the case study om Grillshopen
  • Website, SEO and advertising

    Kamin & Skorstensskyddaren

    How Kamin & Skorstensskyddaren in Halmstad won 83% more clicks from Google, a top 3 ranking and a 3D configurator that prices every cowl instantly.

    more clicks from Google per week
    +83%
    for “skorstenshuv”
    Top 3
    Read the case study om Kamin & Skorstensskyddaren
  • Website, SEO and Google Ads

    Vaccincenter Varvet

    When Vaccincenter Varvet became independent, it needed to stand on its own online. We built the website, the SEO and the advertising, and its visibility on Google keeps growing.

    more organic clicks
    +154 %
    higher visibility on Google
    +90 %
    Read the case study about Vaccincenter Varvet
  • Website, SEO and Google Ads

    BR&K AB

    A business with no online presence at all. Five weeks after the ads went live, they were turning work away. There was simply too much to handle.

    signed business
    342,000 SEK
    from start to results
    5 weeks
    Read the case study about BR&K AB
  • Website and Meta Ads

    08 Pool & Entreprenad

    A brand-new contracting business with no website, no advertising and not a single visible channel. That’s where it started. Here’s how we built marketing that delivers enquiries every week.

    enquiries a month
    45+
    new customers in the first month
    12
    Read the case study about 08 Pool & Entreprenad

Pricing

What would it cost us?

Answer three questions to see which option fits and what our fee starts at. You set your own ad spend, at least SEK 6,000 a month, and pay it directly to Google or Meta.

What do you want to achieve?
Where are your customers?
How would you like to start?

A fixed fee, never a percentage of your ad spend. Many agencies charge a percentage of your ad spend. We don’t. Our fee is fixed, so we have no financial reason to push your budget up, only to make every krona go further. You pay your ad spend directly to Google or Meta, completely separate from our fee.

Or compare the options yourself

Starting prices for our fee, excluding VAT. Ad spend comes on top, at least SEK 6,000/month, and you choose the amount.

Best fit for you

Google Ads

FromSEK 10,000/month

For being seen when someone searches for what you do.

  • Search ads and map ads
  • Call and form tracking
  • A report every month
Ask about Google Ads
Best fit for you

Meta Ads

FromSEK 10,000/month

For reaching new customers on Facebook and Instagram.

  • Image and video ads
  • Audiences by location and interests
  • Fresh ads every month
Ask about Meta Ads
Best fit for you

Google + Meta

FromSEK 18,000/month

For being seen both when customers search and when they scroll.

  • One plan and budget for both
  • Budget where it works hardest
  • One report for everything
Ask about both

How we work

Ads get better with every round.

We test, measure and move the money to wherever it works hardest. Every month we go round again.

  1. 01

    We plan

    Goals, audience and budget. You get a plan and a fixed fee.

  2. 02

    We create

    Text, image and video ads. You sign off before anything goes live.

  3. 03

    We optimise

    Every week we shift budget to what’s working and switch off what isn’t.

  4. 04

    We measure

    A monthly report in enquiries and kronor. Then the next round begins.

Viktor is your contact at every step. From the first call to every round that follows.

Book a strategy session

Reviews

What our advertising clients say.

5/5 on Google Five-star reviews only
Read the reviews on Google
Rated 5 out of 5.

I’m extremely happy with the help I’ve had from Skale in setting up my business, Vaccincenter Varvet. (…) They have been committed, responsive and have truly understood what I want my business to convey. (…) I’m so glad I chose Skale, and I can warmly recommend them to other business owners who want to take their company to the next level!

Translated from Swedish

Karin FröbergClinic manager, Vaccincenter Varvet · Read Karin Fröberg’s review on Google
Rated 5 out of 5.

Incredibly easy to work with, really good service, and easy to reach when you need help. And they deliver on their promises. All of us at BR&K AB are very grateful for our website and advertising services.

Translated from Swedish

Rated 5 out of 5.

Good at what they do, reasonably priced, and incredibly responsive and committed. They feel more like colleagues than an outside supplier. Highly recommended.

Translated from Swedish

Mathias08 Pool & Entreprenad · Read Mathias’s review on Trustpilot

FAQ

Advertising, answered.

How much ad spend do we need?

At least SEK 6,000 a month on top of our fee. We help you set a budget based on your goals, and you can increase it once you see what it delivers.

Is ad spend included in your price?

No. You pay ad spend directly to Google or Meta, so you see exactly what the ads cost. Our fee is separate and fixed, from SEK 10,000 a month excluding VAT, and never a percentage of spend.

How quickly can we get started?

Your first ad is usually live within 5–10 working days of us receiving the access and material we need. How quickly the ads then bring in enquiries depends on your industry, budget and competition, and we review progress every week.

Why don’t you charge a percentage of ad spend?

So we never have a reason to push your budget up. With a fixed fee we gain nothing from you spending more, only from your ads delivering. It also makes your costs easy to predict.

Can we pause the ads?

Yes, the ads can be paused, during the holidays for example. We’ll go through how the fee works during a pause before you decide.

Should we choose Google or Meta?

Google reaches people already searching for what you do; Meta reaches people who haven’t started looking yet. If you want enquiries fast, we usually start with Google. We’ll help you choose in the Free Strategy Session.

Can’t find the answer? Ask Viktor directly

Taking on new projects

Ready to scale?

Viktor Åkerlund, Skale
Usually replies within 1–2 hoursUsually replies within a working day Viktor Åkerlund Web & Marketing Specialist at Skale · Halmstad

Tell me what you have in mind and I’ll get back to you. No sales pitch, just an honest conversation about what would make a difference.

Hi Viktor, my name is and I run . We could use some help with . Call me on , and my email is .

or call 040-620 84 25

No switchboard: you’ll go straight through to Viktor.

  • Websites
  • SEO
  • Marketing
  • Systems